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Botanical-print shirt on a headless tailor form in a sunlit contemporary home overlooking the sea

De Hoogh · Made to measure

Your life. Your fit.

Four lines, made to your measurements. From the first meeting to the last light.

One profile. A wardrobe made for you.

Discover the house
Chapter 01 · Spring / Summer N 25.76 / W 80.19 · Miami

01 · Start with your line.

Then make it yours.

01
Made to your measurements
Not sized · Cut for you
02
4 – 6 weeks, worldwide
Atelier Milano · Biella cloth
03
Remade if the fit is off
At no cost · First piece

03 · SOMA™ · The system

Measured once. Worn everywhere.

01Capture

Digital scan or manual entry.

A quick session with your phone, or a guided entry. No tape, no tailor visit required. Your proportions enter the system in minutes.

02Profile

Saved to your profile.

Your measurements stay with you. Private. Editable. The reference point for every piece we cut, now and later.

03Cut

Every piece cut to your exact dimensions.

Reorder in Milan. Add a jacket in Dubai. The fit is not adjusted to you. It is made for you, each time.

Fabric · Biella
Macro · 12× Super 150s

04 · Fabric & craft

Good cloth. Considered construction.

Cloth comes from the mills in Biella, Como and Bergamo. The same houses you have worn before, without the label tax. Garments are cut in a quiet workshop we know by name. Fabric Italy, make transparent. No theatre.

Mills
Albini · Marzotto · Drago
Construction
Half-canvas, floating
Lead time
4 to 6 weeks
Fit guarantee
Remade if required
The Power Suit — product view The Explorer Shirt — product view

05 · The Freedom Circle

A private circle. For men who move differently.

Membership is granted, not purchased. By referral, introduction, or considered application. We keep the Circle small so it stays useful to the people inside it.

Discover the Freedom Circle